The drink of the gods reimagined
The history of mead is as rich and long as the drink itself. The Greeks claimed it bestowed virility. The Anglo-Saxons believed it induced creativity.
Inspired by mother nature, we’ve taken the same pure ingredients used by our ancestors – honey, water, yeast and natural flavour infusions – and re-crafted the drink for modern tastes.
Our vision and values define Bemuse
We’re proud to be leading modern, non-alcoholic mead production, supporting honey-makers worldwide.
Nature At heart We couldn’t make our blends without our vital co-worker bees. In return, we’re dedicated to looking after their welfare through through raising bee awareness, supporting responsible bee keepers and urban greening (among other things).
Mission We’re on a mission to create intriguingly different drinks that not only taste great but are inclusive and kind to our planet. Everyone can feel good about consuming them, whatever the occasion.
Vision Our curiosity, care and craftmanship means we’ll keep exploring and expanding consumer choice with all natural products that are good for you and good for the world we live in.
Bemuse began as a buzz of an idea in 2020 by friends Anna Chalov and Nataliya Peretrutova who wanted to create a new drinking experience - something meaningful and unique and something that stood out from the explosion of low-alcohol beers, wines and ciders.
Having tried existing meads we were inspired to see if they could do things differently. Mead was intriguing because of its history and the potential for reinventing a new drink that was tasty, exciting, complex, unique and healthy.
We are on a mission to create intriguingly different drinks that not only taste great but are inclusive and kind to our planet. Everyone can feel good about consuming them, whatever the occasion. That’s why Bemuse mead is made from only all natural ingredients and with a natural fermentation process.
We also wanted a different way of building a business - one that it is not only about profit, but which has ethical values that drive a sustainable and responsible operation. Bemuse enables enterprise and the natural world to learn from and support each other, raising awareness of the country’s dwindling bee population, our climate and environment. We are committed to donate 2% of our revenue to support these causes.
As working mothers, the founders of Bemuse have also built a business which provides a flexible working environment that empowers the team to be the best that they can be unhindered by the expectation of corporate conformity placed on them by societal pressure.